Glitterati stuff

Diamond lovers never had it so good. Companies are-a-calling in the city with the best of designs and quality, vying with each other to offer a breath-taking range. Models Sheetal Mallar, Carol, Zainab and others showcased the elegant and dazzling diamond jewellery - ear rings, necklaces, pendants and bracelets. One has to agree that nothing else brings out the sensuality of a woman to such perfection. There's this fabulous necklace that created a stir the world over, worn by top models Naomi Campbell and former Miss World Aishwarya Rai. It's studded with 1,414 diamonds, weighs 300 carats and costs over a crore. As Sheetal Mallar dazzled in the exquisite creation, "There goes the most expensive neck,'' was a comment from the audience. The pride of the collection rightly belongs to Inter Gold, the Diamond Destination. Claimed to be the country's largest diamond jewellery company, and the largest exporter of diamond-studded gold jewellery to Europe and America, it opened its exclusive showroom in the City. A company with an international presence and reputation, it works with top international names such as Stefan Hafner, Roberto Coin and Vera Wangs, with five designing centres from Tokyo to New York.

Crafting diamond jewellery in contemporary style with an Indian ethos is its trademark, says Inter Gold CEO Vijay Jain. The collection, be it their solitaire collection, capturing the different moods of a woman or satin collection comprising heavy diamond sets or the daily wear sets to spiritual - Swayambhu collection- and platinum jewellery, are designed to bring out the mystique of the Indian woman. Says the Director of Rosyblue Group, which is promoting InterGold Gems Ltd, B. Arunkumar, "It's time we catered to our people, who started appreciating diamond jewellery with a proper price. "After all, diamond and gold not only enhance the beauty of the wearer, give pleasure but also end up as valuable assets. Inter-Gold gives 80 per cent cash buy-back facility. Jewellery that's fashionable, affordable, classy and with the most valued International Gemmological Institute certification. Here's the temptation. Solitaires ranging from 25 cents to above will be offered to Hyderabadis at the cost price. The offer is only for a week. By Melly Maitreyi M.L. Photos: P.V. Sivakumar